Promote.

Campaigns for brands. Paid participation for creators.

My role: Lead engineer
Working with: Three developers
When: Mar – Aug 2026

Promote / campaign listing

The problem

Brands wanting distribution through lots of small creators had to negotiate every deal individually, and creators had no low-friction way to earn without chasing sponsorships. Both sides wanted the same thing: clear rules, verifiable numbers, and payment that does not require a conversation.

What I built

My part
in the product.

Built platform features across the creator, brand and admin surfaces.

01
The campaign manager — the surface brands use to set up and run a campaign.
02
My Campaigns, where a creator can see the campaigns they have joined and track their own participation.
03
The leaderboard.
04
The admin panel used to review and administer the platform internally.
05
Ongoing bug fixing across the product over a six-month engagement.

01 / a closer look

Every campaign,
in one place.

I built My Campaigns, bringing a creator’s joined campaigns, video approvals, views and earnings into one place. Creators can open their submissions or submit another video from the same campaign card.

Promote / My Campaigns · local preview with sample data

02 / a closer look

The tools
behind the campaigns.

I also built the campaign manager for brands and the internal admin panel. The admin campaign table brings campaign state, access, submissions, connected pages and budget into one view for the team running the platform.

Promote / admin campaign tools · local preview with sample data

03 / a closer look

A place on
the leaderboard.

Alongside the campaign workflows, I built the leaderboard and worked with two other developers on fixes and improvements across the platform throughout the engagement.